Your Website is Important
No matter what your industry, small business, home business, your business needs a website. The first thing prospective customers do after being exposed to your marketing materials is look your business up online. If customers can’t find you online, many may assume that your business is not genuine. A website also acts as a free marketing platform by allowing customers to find your business through search engines such as Google, Yahoo, and Bing. When you decide it’s time to get yourself a website, there are a number of things you should decide upon first so you can get the most out of your web developer.
1. Evaluate Your Needs
The first step is to decide what your website should do for you and your customers. You may only need a static website if you do not change your pricing or service offerings very often. Or, you may want a website that displays dynamic content like blog posts to inform customers about news and promotions. To really get the most value, it’s important to think about what your business might need in the near future as well. For example, you may be thinking about starting to sell your products online but do not currently have the capacity. By ensuring your new website will be expandable from the start, you can save time and money that might otherwise be spent on a redesign.
2. Set-Up your Social Media
The best way to begin your business’ online presence is to start setting up your social media accounts, and even better it’s free. People love to be able to find your business on their favorite social media platforms, this allows customers to easily access updates and interact with you. There are a lot of social media platforms and you probably won’t have time to use them all unless you have a dedicated social media team. Some important sites to consider are Facebook, Google+, and Twitter. Try not to fall into the trap of only posting promotional material. Customers will engage with you most when you post content that is interesting to them!
3. Prepare Your Content
While a web developer can help you decide on what content you need, they generally won’t write it for you. You can save a lot of time and money by having your web content prepared in advance. This includes information about your business such as service information, company profile and mission, staff profiles, and legal documents like a privacy statement. Not only does this make web development faster, it also gives the developer a better idea of how to best display your content.
Keeping these three quick points in mind can help you get the most out of your web developer.
When you’re ready to get online, contact our team at Beacon Media and get your business on the web today.